It is much deeper than just performing a tax service or providing consultations. It is getting to know clients on a level much deeper than you imagined someone in business would do. Why is that important you might ask?
Business owners are bombarded every day with decisions. Do I sell my business? Add more employees? Cut staff to reduce expenses? Buy a building or an asset for my business?
Every thought and action causes a ripple effect through your organization. Sometimes a client can be so close and intimate with the business, that they are too deep and are unable to see the answer right in front of them.
By building relationships, I often ask what does your intuition say? What is that gut feeling leading you to do?
A fascinating article published by Fast Company said, “recent research on the complexity of making decisions based on gut feelings is being done by Shabnam Mousavi, an assistant professor at the Johns Hopkins Carey Business School. She is the lead author of “Risk, Uncertainty, And Heuristics,” a paper that explores the idea that intuition can be a more useful tool than deliberate calculation in certain situations. Read more here: https://www.fastcompany.com/3049248/scientific-proof-that-your-gut-is-best-at-making-decisions.
So many times you know the answer if you just listen to the wisdom of your own inner knowing….your intuition! And, of course, we are here to guide the next steps. Building relationships.
Ron Leger is a Massachusetts based CPA who specializes in the R&D Tax credit and taxes for businesses, individuals, trusts and tax exempt organizations. Contact us today!
